Beauty of Joseon

BEAUTY OF JOSEON is a Korean cosmetic brand that reveals the traditional beauty secrets of the famous book Gyuhapchongseo of the Joseon dynasty epoch. The brand's products are made on the basis of the best natural ingredients that do not change at all times, such as Korean ginseng, orchid extract, pure spring water. The simple yet elegant design of the packaging is associated with the elegance of traditional Joseon porcelain and at the same time with modesty and dignity, which were the main principles of woman's beauty according to the Confucian ideals of the Joseon period.